Head of Social Media

ROLE OVERVIEW

The Head of Social Media will be responsible for shaping and delivering social media strategy for Pagefield’s clients and for helping to build a best-in-class social media offering within the agency.

This is a senior, hands-on role for someone who can think strategically, write brilliantly, understand audiences and platforms, and deliver high-quality social content that supports broader communications, campaigning and reputation objectives.

You will work closely with account teams, partners, creative, digital and paid specialists to develop social strategies, content plans, channel approaches and campaigns across LinkedIn, Instagram, TikTok, X, Facebook and emerging platforms. You will also play a key role in new business, helping Pagefield identify opportunities, shape proposals and demonstrate the value of social media within integrated communications programmes.

The right person will be both a strategist and a doer: confident in advising senior clients, yet equally comfortable drafting posts, building content calendars, briefing creative assets, reviewing performance data and making practical recommendations.

Alongside client work, you’ll contribute to business development, mentor junior colleagues and play an active role in Pagefield’s collaborative culture. If you’re an experienced public affairs consultant who enjoys leading major accounts, developing integrated campaigns and working with ambitious clients on some of the UK’s most high-profile issues, we’d love to hear from you.

Pagefield’s company values are key to the success of our employees. Collaboratively familial, restlessly entrepreneurial, strategically connected, creatively impactful and intelligently challenging. You will need to embody each of these values, seeking out ways to showcase these within your role, whether that be through investing time into networking, enquiring about additional training to be able to contribute more to creative and strategic conversations or offering mentoring opportunities to other colleagues.

KEY RESPONSIBILITIES

Social media strategy and client counsel

• Develop clear, insight-led social media strategies for clients across corporate, public affairs, consumer, campaigning and leadership communications.
• Advise clients on the role of social media within broader reputation, advocacy, marketing and communications programmes.
• Translate client objectives into practical channel strategies, content pillars, audience plans and measurement frameworks.
• Provide senior counsel on platform choice, tone of voice, content formats, community management, paid amplification and risk.
• Support clients with executive and leadership social media strategies, particularly on LinkedIn.

Content, planning and creation

• Lead the development of high-quality social content, including posts, carousels, short-form video concepts, scripts, social-first campaign ideas and reactive content.
• Create and manage content calendars, ensuring content is timely, strategic, audience-focused and platform-appropriate.
• Write clear, compelling and accurate social copy in a range of tones and formats.
• Brief designers, videographers and content creators effectively, ensuring outputs are aligned with client objectives and platform best practice.
• Ensure all social content is tailored to the platform, rather than simply repurposed from other channels.

Platform expertise and best practise

• Maintain strong knowledge of social media platforms, formats, algorithms, trends and best practice.
• Help clients and teams understand how different platforms should be used, including LinkedIn, Instagram, TikTok, X, Facebook, YouTube Shorts and emerging channels.
• Provide guidance on paid and organic approaches, working with paid specialists where needed.
• Ensure Pagefield’s social media advice is current, credible and commercially relevant.
• Identify opportunities to improve clients’ social presence, visibility and engagement.

Measuring, reporting and optimisation

• Define meaningful social media KPIs linked to client objectives.
• Review analytics and performance data to assess what is working and where improvements can be made.
• Produce clear, useful reports and recommendations for clients.
• Use data and insight to optimise content, campaigns and channel strategies over time.
• Help teams move beyond surface-level metrics to understand the role social media is playing in reputation, influence, awareness and engagement.

New business and offer development

• Support new business proposals, pitches and scopes of work involving social media, digital campaigning and content.
• Help develop Pagefield’s social media products, services and credentials.
• Identify opportunities to grow existing client accounts through stronger social media support.
• Contribute to pricing, resourcing and delivery models for social media work.
• Help Pagefield communicate the value of social media to clients in a clear and commercially compelling way.

Internal leadership and team development

• Raise social media standards across the agency through training, guidance and quality control.
• Support account teams with social media planning, copywriting, content development and client advice.
• Develop templates, processes and best practice guidance to improve consistency and efficiency.
• Mentor junior colleagues and help build confidence in social media strategy and content creation.

KEY SKILLS AND EXPERTISE

The successful candidate will have:

• Significant experience (5-7 years) in social media strategy, content planning and social media management, ideally within an agency, consultancy or fast-paced communications environment.
• Strong understanding of how social media supports corporate communications, reputation, campaigning, advocacy, marketing and leadership positioning.
• Excellent writing and editing skills, with the ability to adapt tone of voice for different clients, audiences and platforms.
• Hands-on experience developing social content calendars, social copy, content pillars, channel strategies and campaign plans.
• Strong knowledge of LinkedIn, Instagram, TikTok, X, Facebook and other relevant platforms.
• Experience advising senior clients or stakeholders.
• Confidence interpreting social media analytics and turning data into useful recommendations.
• Understanding of both organic and paid social media.
• Ability to brief and work with designers, video teams and creative specialists.
• Strong organisational skills and the ability to manage multiple clients, deadlines and priorities.
• A proactive, curious and commercial mindset.
• A strong eye for quality, detail and reputational risk.

Desirable experience

Experience in any of the following would be helpful, but is not essential:

• Executive LinkedIn strategy and leadership positioning.
• Social media campaigning or advocacy.
• Paid social planning and optimisation.
• Short-form video strategy and production.
• Influencer or creator partnerships.
• Social listening and audience insight.
• Issues management or crisis communications on social media.
• Experience working with B2B, corporate, political, public affairs, charity or regulated-sector clients.

We are looking for someone who is:

• Strategic, but highly practical.
• Creative, but commercially minded.
• Confident with clients, but collaborative with teams.
• A strong writer and editor.
• Curious about audiences, platforms, culture and trends.
• Calm under pressure and thoughtful about reputational risk.
• Comfortable building something, not just running an existing function.
• Excited by the opportunity to help shape Pagefield’s social media offer as the agency grows.

What success looks like:

• Pagefield clients receive consistently strong, strategic and effective social media advice.
• Social media is embedded more confidently into integrated client programmes and new business proposals.
• Client content becomes more platform-native, audience-focused and impactful.
• Account teams feel better equipped to advise on social media.
• Pagefield has a clearer, more commercially compelling social media offer.
• The agency is known for smart, strategic and creative social media work that supports clients’ wider communications and reputation goals.

OUR OFFER

Alongside a competitive salary and the opportunity to work as part of a close-knit and collegiate team, we offer:

• Generous agency-wide and personal bonus initiatives
• Competitive salary in a London Living Wage accredited organisation
• Central London office in the heart of Soho
• True hybrid working culture with flexibility extended to all roles to work from home at own discretion
• Annual personal development budget
• Monthly personal allowance to cover your choice of gym, private healthcare or private members’ club membership
• Health and wellbeing cash-plan covering a wide range of everyday and preventative treatments including dental and optical, complementary and alternative therapies, as well as health screening and EAP
• Company pension scheme
• Enhanced maternity and paternity pay
• Cycle scheme
• An active social calendar and networking opportunities in and out of the office
• Barista style coffee, pastries, cakes and fruit
• Office dogs

HOW TO APPLY

This is a unique agency looking for a special new team member. If you think that might be you, please contact talent@pagefield.co.uk with your CV and short supporting statement of no more than 400 words.

Pagefield was born out of a desire to bring something different to the communications industry. We are an open-minded and inclusive workplace, and welcome applications from people who share our to do things differently.

Please let us know if you would benefit from any specific support to enable you to take part in our recruitment processes.

ABOUT US

Pagefield Group is a fully integrated, cross-party, strategic communications consultancy that offers specialist expertise in corporate campaigning, public affairs, public relations, digital communications, due diligence and policy and economic consultancy.

Founded in 2010 – and now proudly a subsidiary company within the international Public Policy Holding Company (PPHC) group – we’ve worked with hundreds of the world’s biggest brands, listed companies, fast-moving start-ups and challengers, inspiring charities, and extraordinary individuals. We provide our clients with best-in-class insight, creative thinking and we are strategically connected to the media, political and digital stakeholders our clients need to help them navigate an increasingly complex world. Since April 2026, we have also incorporated the team from WPI Strategy, who have further strengthened our expertise in research-driven advocacy.

We are looking for an outstanding and experienced Head of Social Media to join our talented and growing team of 60+ consultants. This is an exciting opportunity for a strategic, hands-on social media leader to build and grow our social offering, advise high-profile clients and deliver best-in-class social strategies and content across a diverse portfolio of sectors.