Miki Derdun

Digital Strategy & Innovation Lead

Miki leads Pagefield’s work at the intersection of technology and communications through Pagefield Digital Lab. His focus is practical: understanding what AI and data can genuinely do, and applying them to the work of language, reputation and influence. He believes in sharpening human expertise, not replacing it.

He first joined Pagefield as a researcher, where his ability to connect code and language quickly opened up a wider remit. Since then, he has led an agency-wide audit of Pagefield’s tools and culture, designed its transformation roadmap, and helped put it into practice through internal tools, product development and R&D, technical training, and data and code support across client work and our sister agencies.

Most recently, he has led the development of Pagefield GPS, an AI-age intelligence tool now being used by clients across the PPHC Group.

Miki studied English at Durham, specialising in machine learning approaches to language, before continuing this work on scholarship at Cambridge.

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Announcement
Pagefield welcomes the WPI Strategy team to the family!

PPHC expands its international operations: bringing WPI Strategy into Pagefield.

Instantly adding WPI’s economic & political consulting to Pagefield’s public affairs, corporate communications, digital & creative expertise.

Learn more